Shein is an online fashion retailer known for offering a wide range of trendy clothing, accessories, and footwear primarily aimed at young women. Founded in 2008, it has gained popularity for its fast fashion model, which focuses on rapidly producing items that reflect current fashion trends at affordable prices. Shein’s business model emphasizes direct-to-consumer sales through its website and mobile app, allowing for a broad global reach. It features a constantly updated inventory, encouraging frequent browsing and shopping. The brand has also become known for its powerful use of social media marketing and partnerships with influencers to attract its target audience.
Brooke O'Brien turned her pursuit of affordable wedding finds on Shein into a viral TikTok moment. She impulsively bought a set of veneers for just 97p, transforming her experience into…