E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses a variety of online transactions, including retail sales, online marketplaces, digital downloads, and services. E-commerce is facilitated through websites and mobile applications that provide a platform for businesses and consumers to interact. It incorporates various payment methods, such as credit cards, digital wallets, and even cryptocurrencies, to enable secure transactions.
E-commerce can be categorized into several types, including business-to-consumer (B2C), where businesses sell directly to consumers; business-to-business (B2B), where transactions occur between businesses; consumer-to-consumer (C2C), which typically involves platforms where consumers sell to other consumers; and consumer-to-business (C2B), where individuals offer products or services to businesses.
The growth of e-commerce has transformed the retail landscape, allowing for a broader reach to global markets and providing consumers with convenience. Key aspects of e-commerce include online marketing, supply chain management, and customer service, all aimed at enhancing the shopping experience and improving sales efficiency. Overall, e-commerce represents a significant shift in how goods and services are exchanged in the digital age.
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